Mood And Tone Examples

You can use these mood worksheets in the classroom with students, or with home schooled children as well. At the beginning of the novel, as Scout recounts a series of anecdotes describing growing up in a small Southern town, the tone is light and nostalgic. Definition of tone written for English Language Learners from the Merriam-Webster Learner's Dictionary with audio pronunciations, usage examples, and count/noncount noun labels. Thunderstorms and darkness at the opening of a book or movie create an eerie tone. How to use mood in a sentence. " English seems to fall naturally into iambic patterns, for it is the most common meter in English. Tone and mood both deal with the emotions centered around a piece of writing. READING STRATEGIES AND LITERARY ELEMENTS - Glencoe. In response to a discussion on the effect of a leader's mood on the performance of a team, a participant in a recent leadership workshop made this heartfelt and realistic remark: "I cannot see how I am expected to be in a good mood for four quarters in a row. Then I realized my students had no idea how to effectively use tone in writing. com makes it easy to get the grade you want!. The mood was loving and sorrowful, but I cannot say sad even with the death of Eleonora because the vibe is not a sad one. "Popular Mechanics" by Raymond Carver Style, Tone, and Irony. For example, you had to say, "Excuse me," four times, in four different ways. The attitude may be stated in so many words or implied. A trip to the bank, grocery store or dry cleaners can lead you to rely on different tones of voice. Tone is the author’s attitude regarding the subject, and it is created by the writer’s choice of words. As a duet, the mood becomes a feeling of shared and mutual love. A good recent example is the Interstellar poster, but if you're looking, it's very easy to find. matter? •Tone helps to establish the mood, and mood is what makes us engage in the text or song or movie or TV show… •Tone determines writer's diction, syntax, and use of language. ESL students, teachers, and those who would like to gain additional insight into the meaning of words might especially benefit from this page. While 'mood', refers to the feeling of the atmosphere the author is describing. Even when they can define both mood and tone, and even have a vague idea of what those concepts mean, most tend to struggle using a concrete word to define mood and tone, and especially HOW an…. The three moods in English are the indicative mood, the imperative mood, and the subjunctive mood. Get an answer for 'What are some examples of mood and tone in "The Cask of Amontillado"?' and find homework help for other The Cask of Amontillado questions at eNotes. Review for Semester 1 Final. ) we can assume that the author's tone is serious. Mood is the feeling a reader has while reading. The video (file) shared on this page is submitted by a user who claims the. -TSW demonstrate tone and mood through their acting and choice of music. Affect is the visible reaction a person displays toward events. Tone & Mood (Mary Poppins trailer) From MrGay on August 25th, 2019 likes views. An important clue to the tone and purpose of the reading is: a. As always, rules in photography are made to be broken. Tone It is the feelings the writer of the piece has towards the subject matter. -TSW demonstrate tone and mood through their acting and choice of music. Learn about mood through prezi. Explain that short sentences include 1-3 words, medium sentences include 4-9 words, and long sentences include 10 or more words. A Venn Diagram showing Mood and tone. All the tenses discussed in the Grammar Corner, Verb Tense section are in the indicative mood. Tone is the author's attitude toward the writing. Today we are going to discuss tone and mood. An example of figurative language in this section is: "Mr. Three-dimensional facial scans are being. Tone And Mood. From Talkie List Dec 06 From: Kevin Collins > He wants to know why it matters. This is a good example where tone and genre are used to a positive end. For example, a patient might experience a positive mood change from retelling emotional memories or events in a modified tone of voice. It is how it makes us feel, and how it achieves that effect on us. Stuck on your essay? Browse essays about Mood and find inspiration. The video (file) shared on this page is submitted by a user who claims the right to do so and has agreed to. The tone of Fahrenheit 451 is eerily futuristic and gloomy. This article explores the idea of color psychology and what various colors represent– with or without us realizing it. Tone is set by the setting, choice of vocabulary and other details. The writer of the poem creates the mood using a number of elements such as setting, tone and theme. Mood and atmosphere refer to the emotional feelings inspired by a piece of. The mood of a verb refers to manner or attitude in which the action is expressed. It's both a tangible feeling and a constant intangible presence that pow. Tone is how the author feels about what he/she has written. Here's a simplified example (although I expect you to elaborate much more, as there are multiple interpretations). Every instrument produces its own tone color. ) we can assume that the author's tone is serious. Affect is the visible reaction a person displays toward events. Tone is the author's attitude about the subject matter and characters. Some would even argue that it was not. The use of dark areas against light areas is a common method of adding the feeling of a third dimension to a two-dimensional black-and-white picture. Jem is clearly scared and trying to cover it up. I need your help thinking of revised movie trailers? For example, a video making a Disney trailer into a horror movie trailer. However, I think the best mood to describe the novel is : on edge. ’ ‘‘That was how our grandfathers and father lived - those are our rules,’ says one man in a firm tone of voice. Tone, Mood, Style and Genre. Tone and Mood Watch out! Tone and mood are similar!! Tone istheauthor’sattitudetowardthewriting(hischaracters,thesituation)andthereaders. "The Masque of the Red Death" and "The Fall of the House of Usher" by Poe use gothic elements to set tone and mood in many different, yet similar, ways. Mood And Tone. mood, acute emotions, emotional intelli- a self-fulfilling affective tone or emotion on the group. Though mood and tone are related and often confused, they are very different literary devices. You might expect that examples of tone in a poem with such a title would be dark, melancholy, or possibly fearful, but in the case of William C. What is mood in grammar? It refers to the quality of a verb in a sentence that helps to indicate the writer's intention. The ability to determine the mood and tone of a text is an important critical thinking skill essential to reading comprehension. Dracula was not the first story featuring a vampire myth, nor was it the last. Worksheets are Tone and mood, Tone work 1, Tone practice work, Teaching tone mood, Authors tone and mood, Mood and tone, Name tone work 2, Name mood and tone date period section units. Overview & Paraphrase ] [Speaker / Persona & Setting ] [Themes & Moral Values ] [Tone and mood & Structure and Style ] [] The Lake Isle of Innisfree. #one-of-a-kind-beason-tone-on-tone-hand-knotted-round-4-1-wool-silk-blue-area-rug-by-isabelline #One-of-a-Kind-Rugs This One-of-a-Kind Tone on Tone Hand-Knotted Round 4'1inch. You can use a subtle delay to thicken up your tone, a lush delay to fill the room, or different atmospheric delays to create a different mood for different songs. Mood swings, or rapid changes in one's emotional state, may occur as a reaction to circumstances or environment, as a result of a physical or mental health condition, or for no apparent reason. Diction is a key to tone. The video (file) shared on this page is submitted by a user who claims the right to do so and has agreed to. A vocabulary list featuring AP English 3 tone words. Tones can be (among other things):. Pre-AP and AP English. Every instrument produces its own tone color. Synonyms for tone at Thesaurus. • Next, the teacher hands out the notes on tone and mood (also found later in this document. Tone & Mood Example: Lion King - Original. Referring to a 'voice, tone, and style guide' might seem a bit awkward, compared to the more common 'style guide' or 'tone of voice guide'. Basic Details, Meaning, and Examples of Atmosphere. Amused, jubilant, calm, loving etc. A mood may be positive or negative, and the use of the word is as a noun. Mood (or grammatical mood) is the form a verb takes to show how it is to be regarded (e. But with the first death, that makes everyone scared and crazy in the house and they are all scared the mystery killer U. Diction is a key to tone. Mood of a literary work refers to the atmosphere or "emotional setting" of the text. For example, in speaking terms, a sympathetic tone, as in “Oh, did you skin your knee? Poor baby!” can be distinguished from “Take out the garbage now!” without any formal lessons. mood and tone? a. This is an example of how the book has a southern diction. The men who set the tone in conversation--Count Rostopchin, Prince Yuri Dolgorukov, Valuev, Count Markov, and Prince Vyazemski--did not show themselves at the club, but met in private houses in intimate circles, and the Moscovites who took their opinions from others--Ilya Rostov among them--remained for a while without any definite opinion on the subject of the war and without leaders. Sometimes we pair tone with atmosphere to understand the overall mood of the literature, but “tone” is not equivalent to “atmosphere. Title: 2d Tone & Mood Word Lists Author: vlogle Created Date: 10/13/2010 9:08:04 AM. For example, the tone might be suspenseful because the author holds back particular information from the reader. Listen for the accents in this line from Marlowe, "Come live with me and be my love. ), careful readers often can isolate the tone of a work and sometimes infer from it the underlying attitudes that control and color. The best mood board apps help you convey emotions and set the tone for your projects. Mood and Tone- Graphic Organizer #2 Directions: Mood is what the reader feels as he reads a story, and tone is what the author uses to create the atmosphere of the story that helps a reader identify mood. See more ideas about Mood and tone, Teaching reading and Middle school english. When the tone matches the content, the audience will be more engaged, and you will build a stronger relationship with your readers. For example, in the beginning, the boys are still "innocent" and the tone is curious and very neutral, but as the book progresses, the. Start studying Tone and Mood. From Talkie List Dec 06 From: Kevin Collins > He wants to know why it matters. arrives at house, Roderick and narrator are passing the time, end) Quote­ Circle key words the help suggest the mood What mood being evoke Beginning­narrator is on his way to The House of Usher. It can produce a sad, happy, loving, hating, jealous or even indifferent mood to a work. Examples of tone include: serious, light-hearted, hurried, questioning, academic, coarse, personal, angry and affectionate. An example of tone could be both serious and humorous. Diction and Tone Through out the novel Alice Sebold uses many diction words along the lines of a mournful, sad, and somber tone. Mood in verbs refers to one of three attitudes that a writer or speaker has to what is being written or spoken. There are particular kinds of articles we want most, and some obviously that we don't so much. Find out how mood and tone affect the style of a piece of writing!. An example of this element follows: Speech volume was normal; rate of speech was pressured with a tendency to focus on the negative circumstances surrounding his recent divorce. Even if you are reading a thrilling novel or an interesting news article, you will likely lose interest in what the author has to say very quickly. determine the tone of an excerpt from a short story. Likewise, examples of poems using alliteration can shed light on how alliteration affects the rhythm of a poem. Tone and mood can very easily be confused! Tone simply refers to how the author/the author's characters feel towards the subject, or towards something. It can be tricky to distinguish between mood and tone in literature, especially because they are often connected or interrelated. The mood of a piece of literature is the feeling or atmosphere created by the work, or, said slightly differently, how the work makes the reader feel. Create and keep a cheat sheet of good examples of tone and mood. Setting an atmosphere and creating a dramatic first impression is why mood lighting is so vital to any event. These emotions and feelings help establish a certain atmosphere or mood. 'Mood' is also a descriptor of a subject, used as an interpretation by the speaker. The most common mood lines can be easily seen in practice—the vertical line indicating “noble, dramatic, inspirational, aspiring” is a good example. This article explores the idea of color psychology and what various colors represent– with or without us realizing it. Tone can help set a mood, highlight a character’s strengths or flaws, or clue the reader in on something important they should know. People respond instinctively to voice tone; either positively or negatively. Setting, Mood, and Tone Setting can also provide mood or atmosphere — it can affect the way we feel. 1) Tone refers to the author’s mood and manner of expression in a work of literature. Mood: Interpreting Meaning In Prose Video. If you are pregnant or are supporting someone through pregnancy, you probably have had some experience with mood swings. Recognizing TONE and MOOD when reading is an essential skill needed to fully understand any narrative. Tone & Mood Example: Lion King - Original. com: A state or quality of feeling at a particular time. Thunderstorms and darkness at the opening of a book or movie create an eerie tone. Tone and Mood Watch out! Tone and mood are similar!! Tone is the author's attitude toward the writing (his characters, the situation) and the readers. Tone/Mood List to identify the tone that Shakespeare is using), and how it affects you (mood). Mood and tone often depend on one another to get across what the author is trying to portray. It’s a great example of how quickly the tone can shift with a simple change of typeface. How authors use mood to develop meaning and how to make reading more interesting by understanding mood. Jem is clearly scared and trying to cover it up. This is a multiple choice quiz over mood and tone. In chapter 9, Fitzgerald writes “a hundred houses, at once conventional and grotesque, crouching under a sullen, overhanging sky and a lusterless moon” (176). Learn by example and become a better writer with Kibin’s suite of essay help services. Here are some examples of the Tone and Mood. Many writers are able to create mood and atmosphere with little effort. You may not be able to alter your personality but you can adjust your attitude. The main characters Alex and Katie are falling in love in a very strange way. The mood of a story can create foreshadowing, and it can fluctuate throughout the plot. Alex only wants to make sure Katie is safe and the kids are always okay. It is synonymous with atmosphere and ambiance. Everything within the trailer depicts the overall tone and mood of self reflection. Neither eloquent prose nor slapstick puns would fit the bill here. The tone may be objective or subjective, logical or emotional, intimate or distant, serious or humorous. For example, the past participles of study, take, and begin are studied, taken, and begun. - [Instructor] Three-dimensional facial scans are being used to determine how well patients have aged in comparison to their peers. POETRY EXAMPLE. Tone/Mood List to identify the tone that Shakespeare is using), and how it affects you (mood). The concepts of color psychology can also be applied in everyday life. Diction Mood Denotation Connotation Tone * * * *. The lines of text below use mood in a sentence, and provide visitors a sentence for mood. Sometimes we pair tone with atmosphere to understand the overall mood of the literature, but "tone" is not equivalent to "atmosphere. He casually walks up to the gate then pauses supposedly "studying the simple terrain" (Lee 18). The student can then walk the class through the interpretation of each aspect of the poem as a means to demonstrate their understanding and mastery to the teacher. The only way we can differentiate between them is their separate tone. The lines of text below use mood in a sentence, and provide visitors a sentence for mood. Your tone can be unprofessionally sarcastic or diplomatically agreeable. See more ideas about Mood and tone, Teaching reading and Middle school english. Tone Tone is the author’s attitude toward the topic. Each sentence is grammatically simple, without frills or detail. In each, we identify how the author builds the mood of the work using a combination of setting, imagery, tone, diction, and plot. From Talkie List Dec 06 From: Kevin Collins > He wants to know why it matters. Diction Mood Denotation Connotation Tone * * * *. So immediately indicates that the narrator is already very tense. Tone of Lord of the Flies-In order to show Golding's wary, disapproving mood towards human nature in Lord of the Flies, he had to add tones throughout the book that would add depth and clarity to his points. Tone and Mood are literary elements integrated in literary works. Tone can be defined as the writer’s attitude toward the subject, reader, or himself/herself. ☀ Best Price Chimineas ☀ Cartagena Hammered Iron Chiminea by Safavieh Over 7 Million Items. I really liked The Kite Runner because it did a great job at really setting the mood for a certain conflict. It starts off seemingly normal, but then more and more things are out of the ordinary. The author’s choice of setting, objects, details, images, and words all. The mood is the way the story makes the reader feel. Just like an author uses choice of words (diction) and vivid imagery to set the tone and mood, movie makers use dialogue, editing, music and lighting to establish a certain tone within their films. In the poem, "Out-Out" by Robert Frost; the speaker has a somber, serious, regretful attitude, an ironic tone, and a vivid descriptive voice towards the events occurring throughout the poem. Tone : Tone While mood is the feeling that a poem creates in a reader, tone is the writer’s attitude toward the subject or audience of the poem. Considering how the author creates a tone and mood helps the reader understand and appreciate the author’s style. other, and shows us a romantic mood. Title: 2d Tone & Mood Word Lists Author: vlogle Created Date: 10/13/2010 9:08:04 AM. Date: _____ Period: _____ Section: UNITS MOOD = emotional effect that the text creates for the audience TONE = author or speaker's attitude Positive Mood Words Admiring Hopeful MOOD AND TONE Amused Light Calm Loving Cheerful Apprehensive Chipper Confident Passionate Content Peaceful. These kinds of research papers are far more basic inside their tone and tend to be designed to give attention to a balanced presentation regarding the facts. For example, maybe you’re planning on re-painting your walls or redecorating a house or room with a new color scheme. Tone is present in every novel any author’s writes, as it is this literary device that sets the mood of the story for the reader. Mood is the feeling of a literary work. Mood is the emotional attitude the author takes towards hir subject. Mood and emotion are words that are used interchangeably. Authors work hard to create specific tones. , as a fact, a command, a wish, an uncertainty). MENTAL STATUS EXAM The Mental Status Exam (MSE) is an assessment of the individual’s current state of mind. He or she may use a matter-of-fact, or even humorous tone when depicting events. Mood is determined by setting, subject matter, and tone. But notice how the bleak mood of the passage is in direct contrast to its childlike tone; in this case, the author's tone helps him undermine the clichés about the innocence and joy of childhood. Students can examine how this mood is executed (pardon the slight pun). For example, from C to C# is a half step or half tone, whereas from C to D would be a whole step. AP English Language and Composition A Look at Diction, Syntax, Imagery and Tone *. Get one wrong? We'll ask some follow-up questions. Wiesel’s tone, as you might expect in a book about Nazi concentration camps, is serious and somber. Tone and Mood BrainPop Quiz - May 11. (What the reader feels about it, by contrast, is referred to as the mood. Affect is the visible reaction a person displays toward events. tone is the attitude of the writer- imagine how the writer would be talking if s/he were reading aloud. Tone : Tone While mood is the feeling that a poem creates in a reader, tone is the writer’s attitude toward the subject or audience of the poem. She looked exactly like the mother of one's best school‑friend welcoming one into the house to stay for the Christmas holidays. A tone can be either positive, negative, or neutral and is given through context clues such as setting and word choice. A story's tone is always established by its mood. Its writers first think about their reader and their mood, and then vary their writing style depending on that mood. Learn vocabulary, terms, and more with flashcards, games, and other study tools. students learn about tone and mood. An open or free form poem has looser form, or perhaps one of the author’s invention, but it is important to remember that these poems are not necessarily formless. Review for Semester 1 Final. Tone and mood are very often confused. That tone helps create a scary atmosphere and a nervous, frightened mood for the readers. What is its purpose? For what audience will it be written? What tone and point of view will you use? Later on, you may modify your decisions about these issues. Mood is the feeling of a literary work. It is synonymous with atmosphere and ambiance. There are many mood examples in literature as well as examples of moods that you might experience in everyday life. We are going to look at how important both tone and mood are to an author. For example, it wouldn't be unusual for a poem with a somber tone to also have a somber mood—i. Teaching Tone vs. : shrill tones. Mood refers specifically to the effect a piece of writing has on the reader. In English, there are mainly three kinds of mood: Indicative mood; Imperative mood; Subjunctive mood. All of these moods, except the imperative, may be conjugated in different tenses. Every instrument produces its own tone color. Instead, the mood of the verbs refers to whether or not something is a fact. An example of tone could be both serious and humorous. However, there are certain cases where clauses with progressive form do not have the usual “in progress” meaning. Tone is the narrator's attitude toward his or her subject. Usually, mood is referred to as the atmosphere of a literary piece, as it creates an emotional setting that surrounds the readers. Because the sonnet is strictly constrained, it is considered a closed or fixed form. While 'mood', refers to the feeling of the atmosphere the author is describing. For example, a Shakespearean sonnet is a 14-line poem written in iambic pentameter. Mood is the emotional attitude the author takes towards hir subject. People may be smiling and laughing to show their happiness. Holman suggest that mood is "the emotional-intellectual attitude of the author toward the subject" and tone "the attitude of the author toward the audience" (A Handbook to Literature, 2006). Therefore, it is essential to understand the differences in the conceptualization of the terms ‘mood’ and ‘affect’ among trainees of different disciplines of mental health. It can be joyful, serious, humorous, sad, threatening, formal, informal, pessimistic, and optimistic. Mood and Tone The Kite Runner had three main moods which were anger, sadness, and the most the important guilt. I'm using only one word here, and I was able to understand what it said. A picture may be worth 1,000 words, but, judging by the word count of this post, a description can be worth, on the average, at least 733 words each. Tone words. 'The mood and tone of the book are set through black and white graphics with occasional bursts of colour. The movie trailer for Fahrenheit 451 by Ray Bradbury, begins with a full shot of a major explosion, and then cuts to the scene of an advanced society all at eye level. Home Decorating Ideas. For example, in the very first paragraph, the narrator says "my muscles are clenched tight against the cold". Tone can sometimes be confused with mood, but they're not one and the same. Teachers should explicitly teach students the definitions, components, and examples of mood and tone (see attached example comics):. This worksheet explains the difference between the two and asks students to find three examples of each term. Hello, trying to find Identifying Tone And Mood Worksheet? you are precisely right here. The tone in a poem of praise is approval. Neither eloquent prose nor slapstick puns would fit the bill here. Used to express that something is relatable. Harmon and H. Tone is the feeling displayed by the author toward the subject of the poem. Sadness or despair might call for a softer voice. Students can examine how this mood is executed (pardon the slight pun). For example, when you hear a clarinet and a guitar play the exact same pitch, the tone color of each instrument allows you to tell the difference between the sounds that you hear. This video is student-created slideshow and is suitable for upper elementary students and older. Mood is the feeling a reader has while reading. refers to the audience's feeling toward the subject of the writing. The mood in English grammar does not refer to the emotion of the action or anything like that. A tone language, or tonal language, is a language in which a words has different tones (like pitches in music) that change the meaning of a word even if the pronunciation of the word is otherwise the same. There is a more low-key sort of tone used when it says the words "quiet house" or even when it just talks about the rain falling from the sky during the "cold November". Tone, Mood, Style and Genre. The Sentences in the poem are medium. Read short, long, best, famous, and modern examples for mood. Mood is different from tone in that it describes the setting and atmosphere of a text. " The point is well taken. Get an answer for 'What are some examples of mood and tone in "The Cask of Amontillado"?' and find homework help for other The Cask of Amontillado questions at eNotes. Tone can be playful, humorous, regretful, anything — and it can change as the poem goes along. Figurative language can be used to replace a lot of descriptions. I would say that the mood at the beginning of this book is tense. Usually, mood is referred to as the atmosphere of a literary piece, as it creates an emotional setting that surrounds the readers. Considering how the author creates a tone and mood helps the reader understand and appreciate the author's style. Tone and Mood Watch out! Tone and mood are similar!! Tone is the author’s attitude toward the writing (his characters, the situation) and the readers. This expression is most often used to describe the impact of creative copy in broadcast media and print ads. You'll get it, don't worry. TONE: The means of creating a relationship or conveying an attitude or mood. Tone of voice in advertising refers to the intentional use of images, lighting, sound and written copy to create a specific tone or setting for an advertisement. A Venn Diagram showing Mood and tone. Quickly memorize the terms, phrases and much more. (noun) An example of tone is off-key. In a hurry? Browse our pre-made printable worksheets library with a variety of activities and quizzes for all K-12 levels. The theme of both tone examples is the same. usually, depending on the tone of the writing, it will affect the mood, but not always. In 2002, her second book The Lovely Bones became an number one best-seller and immediate success. Tone and Mood In this poem, the tone is peaceful, thoughtful, expectant and harmonious. It is more than fifty years since A Good Man is Hard to Find was written. It should capture viewers' attention and make them interested in the. Extend the lesson to include a focus on music and art. Like death and taxes, there is no escaping color. It will also talk about figurative language which is going over thing likes metaphors, similes, ect. Tone is set by the setting, choice of vocabulary and other details. Mood is the feeling created by the poet for the reader. Grammatical mood refers to the way in which a verb is used to express certain meaning by the speaker or writer. Her usage of punctuation and short phrases set a calm and consistent mood in the poem. Setting an atmosphere and creating a dramatic first impression is why mood lighting is so vital to any event. The minute you try to work on the mood or tone, a writer is bound to fail. Tone is a manner. The only way we can differentiate between them is their separate tone. A vocabulary list featuring AP English 3 tone words. TONE and MOOD Exercises  1  EXAMPLE 1: He approached the task with sheer determination. Showing examples is best. All the tenses discussed in the Grammar Corner, Verb Tense section are in the indicative mood. Tone and Mood In this poem, the tone is peaceful, thoughtful, expectant and harmonious. If we take poetry as a medium, the tone is the attitude conveyed within the poem to the reader, either by the poem or implied by the poet. This gives you ways to create writing that affects your audience’s mood. Example: Sally sells sea-shells by the sea shore. HIDDEN TEACHINGS of the Bible That Explain Manifestation, Consciousness & Oneness (POWERFUL Info!). Mood evokes feelings in the reader by using certain words and images to provide the reader a particular perspective. Identifying the Author's Purpose and Tone Author's Purpose. Showing examples is best. Revisit and revise the brand voice chart as the company changes over time. Because the book has so many outrageous and exciting parts that will change your mood as a reader. (See the websites Mrs. Safe Haven is a very romantic love story and most readers feel touched and bubbly. Dowling's Literature Terms and Literary Terms for definitions and examples to share with your students. It can be joyful, serious, humorous, sad, threatening, formal, informal, pessimistic, and optimistic. Students then pull out the modd and tone words from different books. There’s little color to the novel. One of the chief functions of an advertisement is to convey an appropriate tone to the product's targeted user. Tone is how the author feels about what he is talking about. Usually, mood is referred to as the atmosphere of a literary piece, as it creates an emotional setting that surrounds the readers. TONE Practice Worksheet Tone is the author/narrator's attitude towards the text.